Why Your SEO Focus Should Be Brand Building
They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later.
Small brands, on the other hand?
Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever.
And this is only accelerating. It’s only getting more pronounced.
So much so, that there’s virtually nothing else you should focus on in 2018, besides building a brand.
Big brands will get showcased in the SERPs. And small companies will be left in the dust.
SERPs Are Changing Dramatically
Google is known for tinkering. Thousands of times a year.
But it isn’t just the algorithm updates we should pay attention to. The cause and effect of layout adjustments also changes user behavior.
For example, featured snippets have been on the rise.