10 Steps to the Perfect Social Media Marketing Strategy
Step 1: Define your mission
Before you can work on your overarching plan of action, you first have to define what exactly it is that you want to get out of your social media strategy.
Your mission statement should be broad, and relate to what you want to achieve after implementing this strategy. An easy way to figure out your mission statement is to answer this simple question: “Why do you want to use social media for your business?”
Remember that your answer should relate to your marketing strategy. Your answer might be, for example, to raise awareness about your brand, to generate new leads or to direct more traffic to your website.
Once you’ve got your social media mission defined, you can move on to the next step.
Step 2: Outline your goals
Your goals should outline exactly how you plan to complete your defined mission.
Start by listing the steps that you need to take in order to achieve your mission. You’ll need three or four steps that are ‘SMART’ – specific, measurable, achievable, realistic and time-sensitive.
For example, if your mission is to get more people to learn about the culture of your brand, one of your goals could be to increase the reach of your Facebook videos to 2 000 views per post within the next six months.
With your SMART goals in place, you can start considering who it is you want to reach out to.
Step 3: Consider your target audience
So, now you know exactly what you want to achieve and how you’re planning to achieve it. The next step is figuring out exactly who you want to reach.
A simple way to identify your audience is to create basic buyer personas. These are fictional characters that have the same traits as your typical clients.
amaSocial gives this example: “A take-away food brand might list their target audience as women in Gauteng between ages 18 and 30 who want healthy, fresh food on-the-go and men in Gauteng between the ages of 18 and 35 that need healthy, high-protein take-away food.”
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