How Local Businesses Can Implement SEO
Add Title Tags
The title tag is the link that you can click on in your web browser tab and each individual page should be unique as they all carry a lot of weight. They will also need to contain the relevant keywords to that page and there should be a consistent format across the website. Separate keywords from your brand name using a hyphen or vertical bar and ensure that the copy does not exceed 55 characters as it will become too long to display.
URL Structure
Another way to highlight your keywords to a search engine is through your URL. Keywords should be included after the domain name or after the ‘/’. When doing this, you should use hyphens to separate the words and use all lowercase letters.
Images
As search engines cannot see images, they need to use the coding on the image to understand what it is showing. Ensure there is a brief explanation of the image in the alt tag text, the image title should be a caption of the image and ensure that the image is saved as something descriptive and not just ‘image5432.’
Add Meta Descriptions
On search engines, you will see two lines of text under websites and this is known as the meta description. When you don’t provide this information, random text from your website will appear instead and this probably won’t make any sense to the user. While they won’t help increase your search engine rankings, they will encourage potential customers to visit your website.
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